Blogbus又在搞活动了,这一次的是“两全其美、绝配一对”,说实在的,这种题目实在没有发挥的必要,可是blogbus为什么要这样做呢?
看一下以前的很多活动就知道了,blogbus和舒肤佳,Absolut IceBar、电影院、别克.君越等已经有过合作的先例,这一次的活动只不过是和KFC的又一次合作,之所以选择“两全其美、绝配一对”作为主题,因为KFC最新的广告词是“营养美味,两全其美”!
现在原因很清楚了,blogbus的这次活动其实是一个广告,只是这种广告确实很高明。
互联网的救命稻草是广告,我们见得最多的是各种各样的漂浮广告、弹出式广告,Google等搜索引擎创造了另一种广告形式:关键词广告,同时,Google的Adwords等系统将广告植入到千千万万的网站中,使得广告无处不在。可是,大部分广告都是干扰用户的浏览的,那些弹出式广告让人恨得咬牙切齿,baidu等发明的竞价排名又让人鄙夷,还是Adwords等平台上的广告对用户影响最小,但还是占用版面。而Blogbus似乎借助于博客这个媒体创造了一个新的广告形式,这种形式下不仅不会干扰用户的浏览体验,还会吸引用户主动参与,这种广告就是blogbus所谓的“植入式广告”。
所谓的植入式广告,就是blogbus和企业合作,就企业提供的某一词语或者话题展开讨论,这些话题一般代表了某一产品的形象或者内涵,比如与KFC合作讨论“两全其美”,与别克.君越合作讨论“绅士”等,通过用户的博客创造,让这些标语深入人心,达到将广告植入内心的效果。虽然在标语中并没有直接提到产品,用户以后在听到或看到产品打出的标语时,自然而然就会豁然开朗,而且心有所感,从而达到了广而告之的目的。这种广告形式不用任何图片、链接等,不占用用户的版面资源,不会引人反感,还能将产品形象植入人心,甚至引起共鸣,就像武侠中的大侠,杀人于无形,高,实在是高!
难怪blogbus的版面这么整洁,因为它不用在用户的博客上投放广告来盈利!
本来我挺反感那些广告,但是blogbus的这种形式让人耳目一新。本打算就“两全其美”发挥一下,支持一下Blogbus,只是这题目实在太无聊,罢了。就用“两全其美”来造个句子吧:
Blogbus的广告方式既不影响用户的浏览体验,又实现了广告的投放,真是一种两全其美的方式啊!
哈哈,各位blogbus的看官,也造些句子支持一下Blogbus吧!





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